Creative Works
- Hannah
- Aug 9, 2019
- 2 min read
2019, RMIT
From October 2018 to June 2019, I was enrolled in the Professional Communications degree course under SIM-RMIT. During this short span of 8 months, I was able to continue honing my skills in copywriting, art direction, and campaigns, among others. I will be graduating in August 2019. Below are some of my selected schoolworks.
For my Copywriting module, we were tasked with encouraging riders to go green by walking or riding their bikes to their destinations, bus and train stations. My idea was to remind riders to enjoy the little things by taking it slow, thus the concept of using nursery rhymes to bring them back to their simple, childhood days. Swipe to view the three-part series.
For my Art Direction module, we were tasked with constructing a visual ad based on our chosen brand and product. I chose the Miele dryer, which had 'The perfect dry' as its tagline. What I had in mind for this concept was for my chosen caption 'She loves it' to target both male and female audiences through ambiguity. A female viewer may view it as the dryer simply being able to effectively do its job, while a male viewer may view it as women being attracted to him because he looks great in his pristine shirt.
Also for my Art Direction module, this was created as part of a group assignment for Tiger Beer as a client. We wanted to sell the brand in a more lighthearted way, as we imagined our classmates would never take this approach, and this visual is a cheeky play on the saying 'Bottoms Up'.
These three videos are part of the 'Extend A Life' campaign for our Professional Communications Studio group assignment, of which I was in charge of creating visual collaterals. Our main goal for this campaign was to help increase organ donations through education. The first video is for an Instagram post, while the following two are meant to build engagement for our followers through Instagram Stories.
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