Switch It On With SKM

2016, Singapore Kindness Movement

Remember the pitch to Singapore Kindness Movement I participated in? Even though my team didn't win and came in second, we could still participate in the execution of the winning team's pitch. The winning pitch, titled Switch It On With SKM, aimed to show stories and experiences of young Singaporeans with their foreign friends residing in Singapore through an interactive photo exhibition.

I contributed to the project as a part of the design and video team, working with two other people for each team. As our campaign was very visual-based, we had to maintain consistency across all deliverables, be it social media publicity collaterals, the boards and projection slides for the exhibition as well as the pre and post publicity videos.

Social Media Posts:

Printed:

Projected: